How do you find the limit of something?
How do you know
if something has what it takes?
You test it.
We have a field test group that we utilize exclusively
to destroy our products so that we can find the weak points,
if there are any, and address them.
At Danner,
we have a demanding mark to hit.
It's called the Danner Standard: the ultimate pass/fail field testing.
120 days of unbiased punishment
on the feet of those for whom the boots were designed to serve.
Wildland firefighters, ironworkers, trail builders,
landscapers, law enforcement, to the military.
Afterwards, these folks report back to us.
What worked? What didn't?
The product is never really done in our eyes.
Then it’s back to the drawing board -
in a feedback loop that ultimately ensures
that each pair of boots we put out into the world can live up to the Danner name.
So why do you test something?
Is it to find the limit?
For us,
it's to craft boots that are as limitless
as you.