At Danner we’re proud of our heritage.
We’re proud of our boots just as they are -
out in the world.
But we’re too proud to leave them like that.
So we keep innovating, improving.
How can we take these iconic styles
that people recognize and enjoy
and modernize them in a way that
becomes iconic?
Where do we draw inspiration from
especially when we have 90 years of proven designs?
There’s a lot of new technology
a lot of new materials.
Sometimes, the best ideas come from
the very problems we seek to solve
or the subtle thought of:
this could be stronger here
or even the birth of an entirely new product.
It starts with thinking about the consumer
first and foremost.
What do they want?
What kind of conditions are they in?
So you can be confident
that we design with you in mind,
so that your mind can be here
or there
and on the work you need to do.
I’ve been working for Danner shoe manufacturing
manufacturing company
42 years.
I’ve been with Danner since 2001.
20 years.
I want to build something that can be appreciated.
Quality.
Ultimately improve the boot of the past.
Turns out designing for the future
starts with looking to the past
striking a balance between performance
and heritage.
That’s the Danner Standard.